Market Research

We provide consultancy to a variety of agencies, consultancies and clients. We manage a wide variety of ad-hoc projects for a number of client companies.

Our involvement commences at  the initial briefing through to presentations and report writing.  We specialise in content analysis and report writing. We also conducted group discussions, depth interviews and telephone interviews. Most projects undertake are of a qualitative nature, although we have conducted quantitative studies and data analyses.

We have experience in a number of therapy areas, including diabetes, asthma, HRT, and CNS products.  We have worked on corporate and non product-related projects, such as parallel imports, industry affairs and distribution. In addition we have been responsible for conducting research into new products and licensing opportunities.